Our Story.

A Story of Resilience and High Performance

Forged in the Royal Marines

At Loopin, our foundation is rooted in the world of elite performance. As a former Royal Marines Commando, our co-founder and CEO, Ben Williams, learned first-hand the principles of resilience, leadership, and determination. These lessons, forged in the most challenging environments, now shape Loopin’s mission: to unlock high performance and resilience in organisations worldwide.

A Passion for High Performance

Ben’s journey didn’t stop with the Marines. His passion for high performance carried him into coaching some of the world’s leading brands and teams, from the England football squad to global businesses. This experience led to the creation of Loopin, a platform that combines the rigour of military precision, the adaptability of sports coaching, and the transformative potential of technology to empower teams and leaders.

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“To unlock the full potential of every employee, in every company, worldwide.”

Loopin’s Vision

“To empower organisations and their employees to foster resilience and achieve high performance across every level of work.”

Loopin’s Mission

Our Values

Our values are inspired by the ethos of the Royal Marines, ensuring every decision
and action reflects courage, determination, unselfishness,
and cheerfulness.
These principles guide us as we help businesses create
high-performing, resilient teams.

  • We love embracing challenges. Having courage allows us to do exactly that.

  • We foster a relentless quest for excellence, to ensure we deliver the highest class of products and services.

  • We believe strongly in team success over individual gain.

  • We always try and find the positive within challenges.

A Vision for the Future

At Loopin, we believe performance and well-being go hand in hand. Our platform transforms how organisations develop their people, combining resilience-building tools with data-driven insights to unlock the full potential of leaders, managers, and teams.

We’re not just building a product; we’re creating a movement—one that empowers businesses to thrive through the strength and success of their people.