High Performance Is Our Passion

We know how to build strong teams. It's within our DNA, and we use this very skill to help our customers do exactly the same.

At Loopin, our mission is to empower over 1 million people with digital coach tools that personalise their development journey.

“With over a decade of leadership experience as a Royal Marines Commando, and having worked with some of the world’s most successful brands and athletes, my team and I are uniquely positioned to deliver the highest quality services and products to our clients, grounded by experience and knowledge.”

Ben Williams, Co-founder and CEO

“We wanted to expose the guys to an elite environment. We wanted them to see that there's another world out there. These guys represent Queen and country, and we do the same – but the consequences of failure for the Royal Marines are far higher. That gives us a good context and comparison.”

Gareth Southgate - England Manager

About Loopin - Our Story

Forged in High-Performance:
Loopin's origin is rooted in the rigorous and elite training of the Royal Marines. This unique foundation has instilled in our founders a deep understanding of what it takes to achieve peak performance and resilience. Their experiences in creating elite Commandos shape the core principles and philosophy of Loopin, blending military precision with corporate agility.

Blending Diverse Expertise:
The journey of our founders spans a remarkable spectrum – from military service to the competitive world of sports, and into the heart of the business sector. This diverse background equips them with an unparalleled blend of insights and strategies. Their extensive expertise in training and development across various high-stakes environments is intricately woven into Loopin's offerings, ensuring a comprehensive approach to personal and professional development.

Driven by a Mission, Guided by Values:
Loopin is more than a business; it's a mission-driven journey, committed to empowering individuals, teams, and organisations to realise their full potential. We believe in a workplace where performance and well-being are valued equally, creating an environment where every individual can thrive. Our approach is deeply rooted in values that resonate with the essence of true leadership and holistic growth, making every interaction with Loopin a step toward excellence and well-being.

 Our Values

Strong values are at the heart of every high performing team. In life and business, value systems guide how we act, make decisions and approach challenges as individuals and as a collective.

We've built our values around the empathy, understanding and compassion we relied upon when operating in extreme situations as Royal Marines Commandos.

  • We love embracing challenges. Having courage allows us to do exactly that.

  • We foster a relentless quest for excellence, to ensure we deliver the highest class of products and services.

  • We believe strongly in team success over individual gain.

  • We always try and find the positive within challenges.