Our Story.
A story of resilience and high performance
Forged in the Royal Marines:
Our foundation is rooted in the world of elite performance. As a former Royal Marines Commando, our co-founder, Ben Williams, learned firsthand the principles of resilience, leadership, and determination. These lessons, forged in the most challenging environments, now shape Loopin’s mission: to unlock the full potential of every manager and employee, in every company, worldwide. A passion for high performance: Ben’s journey didn’t stop with the Marines. His passion for high performance carried him into coaching some of the world’s leading brands and teams, from the England football squad to global businesses. This experience led to the creation of Loopin, a platform that combines the rigour of military precision, the adaptability of sports coaching, and the transformative potential of technology to empower leaders and teams.
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Loopin’s Vision
North Star: To unlock the full potential of every manager in every company, worldwide
Mission: To build intelligent tools that provide managers with real-time team insights, personalised coaching, and clear actions to help their teams thrive.
Loopin’s Values
Human-led, tech-assisted: We put people first and use technology to enhance, not replace, their judgment. Our tools support human connection, clarity, and better decision-making.
Bold Determination: We face challenges head-on and pursue excellence with relentless drive. Courage fuels our ambition, and determination ensures we deliver world-class products and experiences.
Team First: We put collective success above individual recognition. By supporting one another and sharing wins, we create a culture where everyone thrives.
A Vision for the Future
At Loopin, we believe that when managers thrive, teams flourish. That’s why we’ve built a platform that equips managers with the digital tools, real-time insights, and coaching they need to lead with clarity, empathy, and impact.
We also blend human-led coaching with intelligent technology, offering guidance that’s both personalised and scalable.
Our goal is to empower every manager with the support they need to grow their people, build resilient teams, and drive lasting performance.
We’re not just creating a product, we’re redefining how organisations develop leaders for the future.